Mobile Browsing Speed Increasing with Google’s AMP Pages
At the start of 2017, Google introduced a number of new and exciting features to their browsing platforms that have already gone a long way towards making web browsing easier and faster across multiple devices. Furthermore, new innovations from Google have also helped website owners gain more traffic and keep their desktop and mobile sites more streamlined and user friendly while making searches more comprehensive and relevant. Making the browsing experience faster and more simplified will especially help business owners reach more customers through their online presence, making their digital marketing campaigns more effective than ever before.
Accelerated Mobile Pages (AMP)
The latest item on the long list of ways Google is improving the browsing experience this year is their new Accelerated Mobile Pages. Over the last few years there has been a significant increase in the amount of mobile browser users versus the amount of people who primarily use a desktop browser. As a result, Google is making the effort to ensure that mobile browsing continues to improve as it emerges as the primary way most of us access the internet. Accelerated Mobile Pages have been used by Google for some time now, particularly for news articles. As the technology grows and improves, the use of AMPs will likely spread so publishers can create all kinds of mobile content that will load instantly on any mobile device.
How Does AMP Work?
Does AMP Speedup Your Mobile Site
Speed has a high value in the world of online searches because users won’t wait around for clunky, slow websites to load.
In fact, Google says 40% of users will abandon any website that takes more than three seconds to load.
So even if your company is at the top of the search list, if its website is not keeping up with the latest standards in loading times, it could affect your the future of your SEO rankings and your bottom line.
Businesses are expected to keep up with the latest changes. It may seem daunting but speed and convenience are important in securing new customers and keeping them. Ranking on page one of Google or Bing can truly affect your company, and having an instantaneous site could mean the difference between a customer staying or leaving.
With help from digital marketing and site building experts at Stigan Media, you will be able to take advantage of these new browsing innovations from Google without having to sacrifice any of your website’s existing features or content.
To learn more about the ways we can help you improve and enhance your business website feel free to contact our digital marketing company. You can also follow us on Twitter and Facebook to get all of our latest tips and updates.
Stigan Media is an award-winning web design & marketing agency specializing in WordPress, WebFlow, and Shopify. Our team focuses on SEO, PPC and conversion optimization strategies to help your company grow.