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Your business is growing, and now you’ve invested time and resources to build a website that accurately reflects the goods or services your Vancouver business offers. But, having just your website live isn’t enough … How often are you checking your website traffic and if it’s performing at its best?
Website traffic, to be truly doing you any favours, should be converting leads into sales. You should be converting anyone who finds your website and lands on it into a customer (lead into a sale). That means you should always know your conversion rate. If your traffic isn’t converting into leads or sales (your conversion rate is low), then it’s a clear sign that you need to start working on Conversion Rate Optimization (CRO).
Building strong CRO strategies can turn casual visitors into loyal customers.
Let’s explore what CRO is and how you can use it to turn your website into a high-performing sales tool.
What Exactly is CRO?
CRO, or Conversion Rate Optimization, is when you improve your website through tweaks and fixes, all to maximize your conversion rate. Conversion rate is the number of your website visitors who complete a desired action (either purchase, fill out a contact or booking form, sign up for a newsletter, etc.). Essentially, it is the rate of people who find you to come to your online store and show actual interest in buying from you.
You can find your conversion rate from a simple formula:
Conversion Rate = (Number of Conversions ÷ Total Visitors) × 100
So, naturally, CRO works on improving this number through a series of actions. These actions are meant to keep your website visitors on your site UNTIL they do the desired action you wish them to do.
Note: If your lead generation was to get newsletter signups, that is the desired action; it does not always mean an actual sale.
Why is all of this important? Simple. More conversions mean fewer lost opportunities (less wasted traffic).
Why Do Businesses in Vancouver, BC Need To Worry About CRO?
In a city as competitive as Vancouver, your website needs to do more than look good; it needs to lead to sales, to make your business successful. Many Vancouver businesses know that residents are turning to websites to verify businesses and learn more about them.
Vancouver consumers are also busy and often on the go; therefore, several functions, such as booking online, can lead to qualified leads.
Here are some key types of businesses that need to consider optimizing CRO:
- Local service providers need the ability to take online bookings and inquiries.
- E-commerce stores need easy-to-navigate product guides and completed checkouts, leading to fewer abandoned carts.
- Professional businesses and services need clients to reach out, build authority and gain trust.
One thing is evident: no matter where you live in Vancouver, or in surrounding areas such as Burnaby, Richmond, or the North Shore, a well-optimized website can dramatically improve your bottom line.
Our Tried and Tested CRO Tips for Vancouver Businesses
At Stigan Media, we work with businesses all across Canada. However, being located in the Greater Vancouver area allows us to be local experts on best practices for media and web services that generate the best traffic. We know Vancouver businesses and we know Vancouver consumers even better.
Our team of experts have aggregated some of our trade secrets and best practices, along with some “Pro Tips” on how to optimize your CRO for your Vancouver-based business.
1. Simplify Your Website’s Navigation
Your visitors shouldn’t have to think twice about where to go next. Keep your navigation clear, intuitive, and easy to use on both desktop and mobile.
Pro Tip: Use short, descriptive menu labels and avoid clutter.
2. Make Your Call-to-Action (CTA) Stand Out
Your CTA is your website’s closer—it needs to be bold, specific, and actionable. Whether it’s a “Book Now” button or a “Get a Free Quote” form, make sure it grabs attention and appears in key places on the page.
Pro Tip: Test different CTA colours, text, and placements to see what performs best.
3. Speed Up Your Load Time
Nobody sticks around for a slow website. According to Google, 53% of mobile users leave a site if it takes more than 3 seconds to load.
Pro Tip: Don’t overlook, as it’s a known fact that users expect fast, mobile-optimized sites, especially when browsing on the go. Run your analytics to confirm.
4. Optimize for Mobile Users
With over half of website traffic coming from mobile devices, a responsive design isn’t optional. Make sure every element—from images to forms—is easy to use on a smartphone.
Pro Tip: Test your site across multiple devices regularly.
5. Use Clear, Persuasive Messaging
The words you use on your site play a huge role in CRO. Your copy should speak directly to your audience’s pain points and offer them a solution—fast.
Pro Tip: Focus on benefits, not just features. “Save time with our online booking” is more compelling than “Online scheduling available.”
6. Build Trust with Social Proof
People trust people. Customers want to see authority and authenticity, that you know what you are talking about and are the “real deal.” Showcase testimonials, Google reviews, and case studies prominently on your site.
Pro Tip: If you’re a Vancouver-based business, highlight local customers to build even more trust.
7. Use Heatmaps and Analytics
Tools like Google Analytics or Hotjar help you track how users interact with your site. This allows you to see what they click, how far they scroll, and where they drop off. Knowing this allows you to focus on priorities to optimize or correct first.
Pro tip: Start simple, look at pages with high bounce rates and optimize them first, so that you can focus on keeping people on the page longer.
Ready to Turn More Visitors into Customers?
Whether you’re a Vancouver realtor, spa, trades business, or start-up, improving your site’s conversion rate is one of the most cost-effective ways to grow.
At Stigan Media, we help businesses just like yours create high-converting websites backed by smart CRO strategies. Our team combines web design, marketing, and SEO expertise to deliver results that matter.
Contact us today at (778) 379-0888 to learn how we can boost your conversions.
Stigan Media is an award-winning web design & marketing agency specializing in WordPress, WebFlow, and Shopify. Our team focuses on SEO, PPC and conversion optimization strategies to help your company grow.
