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GSP Services, a growing plumbing, heating and drainage company based in Burnaby, BC, needed a strong digital foundation to support their expansion goals. Their existing web presence lacked clarity, visibility in search engines, and didn’t effectively showcase their wide range of services. They came to us for a complete solution: a modern website, a solid SEO strategy, and high-impact PPC campaigns to drive immediate lead generation.
Our Solution
We developed a cohesive digital strategy that would give GSP Services a competitive edge online, helping them attract and convert more local customers.
Website Design
We designed a custom, mobile-optimized website that presents GSP Services as a professional and reliable solution for residential and commercial clients. The site features:
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Clean, modern visuals aligned with their brand
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Service pages for all services that they offer
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A project gallery to build credibility through past work
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Simple quote request forms and clear contact options
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Fast load times and intuitive navigation for better user experience
SEO
To help GSP Services improve their organic visibility, we implemented a comprehensive local SEO strategy:
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Keyword research targeting high-converting local service terms
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On-page optimization for all service pages and location-based content
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Technical improvements including site speed, mobile usability, and structured data
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Local listings setup and Google Business Profile enhancements
Pay-Per-Click (PPC) Advertising
To generate quick, qualified traffic while SEO efforts scaled, we launched a Google Ads campaign focused on core service offerings. This included:
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High-converting search ads tailored to seasonal and high-demand services
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Optimized landing pages aligned with ad groups for better Quality Scores
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Performance tracking and continuous budget optimization for strong ROI
The Results
With a new professional website, higher rankings in local search results, and a steady stream of traffic from PPC, GSP Services has a digital presence that actively supports their business goals. Their brand is now well-positioned online to attract new clients and grow within their market.
