Canuck Roofing, a full-service roofing company based in Burnaby and serving the Lower Mainland, approached us looking for a complete digital overhaul. While their team had built a solid reputation locally, their online presence wasn’t generating the leads or visibility they needed to scale. They required a full-spectrum solution: a modern website, better search engine rankings, high-performing ad campaigns, and a consistent brand voice across social media.
Our Solution
We delivered a comprehensive digital strategy designed to elevate Canuck Roofing’s brand and drive measurable results across all channels.
Website Design
We built a modern, mobile-responsive website tailored to highlight their key services — from roof repairs and replacements to inspections and emergency service. The design focused on:
Clean, professional aesthetics that instill trust
Service-specific landing pages optimized for conversions
Prominent calls-to-action to drive quote requests
Integration of customer reviews and certifications to boost credibility
Search Engine Optimization (SEO)
To improve Canuck Roofing’s organic visibility, we executed a strategic local SEO campaign, including:
Keyword targeting for high-intent roofing-related searches
Optimized meta tags, headings, and page structures
Localized service pages and city-based landing content
Ongoing technical SEO audits and improvements
Pay-Per-Click (PPC) Advertising
We launched and managed a targeted Google Ads campaign to capture leads quickly while the organic strategy ramped up. Our PPC strategy included:
Search ads focused on emergency and seasonal roofing services
A/B tested ad copy and landing pages for better conversions
Budget optimization to maximize ROI across service areas
Social Media Marketing
To boost Canuck Roofing’s brand visibility and engage with their local community, we implemented a consistent and strategic content plan across Facebook and Instagram:
Branded graphics and before/after project spotlights
Seasonal tips, service promotions, and educational content
Community engagement and reputation-building posts
Ad retargeting synced with website visitors and PPC traffic
The Results
Canuck Roofing now benefits from a cohesive digital presence that attracts, engages, and converts potential customers across multiple platforms. With increased traffic, higher-quality leads, and a recognizable brand online, the company is well-positioned for continued growth in a competitive market.
