A screen shot of our client company, Canuck Roofing's, website.

Canuck Roofing

https://canuckroofing.ca/

Canuck Roofing, a full-service roofing company based in Burnaby and serving the Lower Mainland, approached us looking for a complete digital overhaul. While their team had built a solid reputation locally, their online presence wasn’t generating the leads or visibility they needed to scale. They required a full-spectrum solution: a modern website, better search engine rankings, high-performing ad campaigns, and a consistent brand voice across social media.

Our Solution

We delivered a comprehensive digital strategy designed to elevate Canuck Roofing’s brand and drive measurable results across all channels.

Website Design
We built a modern, mobile-responsive website tailored to highlight their key services — from roof repairs and replacements to inspections and emergency service. The design focused on:

  • Clean, professional aesthetics that instill trust

  • Service-specific landing pages optimized for conversions

  • Prominent calls-to-action to drive quote requests

  • Integration of customer reviews and certifications to boost credibility

Search Engine Optimization (SEO)
To improve Canuck Roofing’s organic visibility, we executed a strategic local SEO campaign, including:

  • Keyword targeting for high-intent roofing-related searches

  • Optimized meta tags, headings, and page structures

  • Localized service pages and city-based landing content

  • Ongoing technical SEO audits and improvements

Pay-Per-Click (PPC) Advertising
We launched and managed a targeted Google Ads campaign to capture leads quickly while the organic strategy ramped up. Our PPC strategy included:

  • Search ads focused on emergency and seasonal roofing services

  • A/B tested ad copy and landing pages for better conversions

  • Budget optimization to maximize ROI across service areas

Social Media Marketing
To boost Canuck Roofing’s brand visibility and engage with their local community, we implemented a consistent and strategic content plan across Facebook and Instagram:

  • Branded graphics and before/after project spotlights

  • Seasonal tips, service promotions, and educational content

  • Community engagement and reputation-building posts

  • Ad retargeting synced with website visitors and PPC traffic

The Results

Canuck Roofing now benefits from a cohesive digital presence that attracts, engages, and converts potential customers across multiple platforms. With increased traffic, higher-quality leads, and a recognizable brand online, the company is well-positioned for continued growth in a competitive market.