Is Remarketing & Retargeting Right For Your Business?
We all know what marketing and targeting is, but what happens when you add the prefix “re-” to these words? You get an important part of advertising that you should be participating in if you want your business to succeed.
Market to Your Customers
Many people assume advertising should be directed towards people who don’t know about your business. After all, if someone has visited your site, bought your product, or filled out your form, they’ll be your customer for life, right?
Not necessarily. Sometimes, your customers will not complete everything you want them to, forget about your business, or be unaware of new goods and services you offer. That’s where retargeting comes in.
What Is Remarketing/Retargeting?
Remarketing and retargeting used to refer to different functions, but more and more, the two terms are beginning to mean the same premise. So for your convenience, we’ll just refer to the process as retargeting. Retargeting involves a code, and is used when you don’t have your potential customer’s email.
Most potential customers will bounce as soon as they land on your website. In other words, they’ll go to your landing page and back away for whatever reason. Finding out why is another story for another day, but maybe they backed away because they were looking at multiple sites, and found a better deal on another. As soon as they clicked on your landing page, retargeting works its magic.
A retargeting campaign will have a simple string of code that will not affect your site’s performance, but instead will follow your potential customer anonymously. Once the person you want to reel in makes a search similar to what you offer, an ad will pop up that will display your site.
The code will not be obtrusive towards your customers, and they won’t know about your plan, so don’t think retargeting means spying on your customers’ every action. Instead, it’s a clever way to reel back in potential customers that strayed away.
When Should I Use Retargeting?
There’s no situation where you shouldn’t be using retargeting. Whether your business is big, small, local, or global, adding a retargeting campaign will be beneficial to your business. You should be using all forms of advertising as possible to market your goods to your customers, and retargeting is one of the best ones you can use. You’ll be surprised how many missed connections you can recover just from retargeting customers who bounced from your website.
Where Should I Start?
Now that you’re hopefully interested in retargeting, where should you begin? Being the busy person you are, you should more than likely hire a professional to get your work done. They can tweak your campaign to get the most returns possible, all while you manage the more important parts about your business. You’re not a superhero who can tackle every part of your business, so have the ones who specialize in advertising do all the dirty work for you.
If you’re looking to start your retargeting campaign, you’ve come to the right place. We offer both services and can get you started. Whether it’s on Facebook or Google Adwords, our services cover both and can deliver you a successful campaign.
We can talk with you and give you an estimate as to how much the campaign will be, and we can discuss the best ways to market to your customers. If you need a professional, we’ll be there every step of the way.
So what are you waiting for? Visit our digital marketing services page to see what we have to offer. We guarantee you’ll be satisfied, so don’t delay.
Stigan Media is an award-winning web design & marketing agency specializing in WordPress, WebFlow, and Shopify. Our team focuses on SEO, PPC and conversion optimization strategies to help your company grow.